SeatScanner of Theatre Tickets
SeatPlan

Overview

As a UX/UI product designer at SeatPlan, I played a pivotal role in enhancing user experiences through a comprehensive set of skills and methodologies. Throughout my tenure, I successfully integrated key elements such as design roadmaps, design systems, user research, prototyping, user testing, A/B testing, and agile sprints.

Design Process

• Led the end-to-end design process, from discovery and definition to ideation and delivery.
• Ensured a user-centric approach at every stage to meet and exceed user expectations.
• Spearheaded the creation and implementation of a comprehensive design system.
• Ensured consistency and scalability across all design elements, fostering a cohesive user experience.
• Proficiently utilized industry-standard tools such as Figma for design collaboration.
• Embraced agile methodologies, participating in sprint planning, reviews, and retrospectives.
• Collaborated seamlessly within cross-functional agile teams, adapting to changing project requirements.

User Research

• Spearheaded user research initiatives to gain deep insights into user behaviors and needs.
• GA4 and Hotjar for advanced analytics, extracting valuable user behavior insights.
• Utilized various methodologies to gather qualitative and quantitative data, informing design decisions.
• Translated research findings into actionable design solutions.

UI/UX Design

• Crafted intuitive and engaging user interfaces for both web and mobile applications.
• Applied responsive design principles, ensuring a seamless user experience across diverse devices.
• Collaborated closely with cross-functional teams, including developers and product managers, to align design goals with overall project objectives.

Prototyping, Usability Testing & Feedback

• Created wireframes, mockups, and interactive prototypes using industry-standard tools such as Figma.
• Leveraged Maze for usability testing of interactive prototypes, refining designs before implementation.
• Conducted usability testing to evaluate the effectiveness and efficiency of the designs.
• Gathered user feedback and iteratively implemented design improvements.
• Ensured continuous refinement of the user experience based on real-world user interactions.

A/B Testing

• Implemented A/B testing methodologies to analyze and optimize design variations.
• Leveraged data-driven insights to make informed design decisions, enhancing overall product performance.