SeatScanner of Theatre Tickets

  • The Essentials
  • Design Roadmap
  • Design System
  • User Research
  • Prototyping
  • User Testing
  • A/B Testing
  • Figma
  • GA4
  • Hotjar
  • Maze
  • Agile Sprints


As a UX/UI product designer at SeatPlan, I played a pivotal role in enhancing user experiences through a comprehensive set of skills and methodologies. Throughout my tenure, I successfully integrated key elements such as design roadmaps, design systems, user research, prototyping, user testing, A/B testing, and agile sprints.

Design Process

  • Led the end-to-end design process, from discovery and definition to ideation and delivery.
  • Ensured a user-centric approach at every stage to meet and exceed user expectations.
  • Spearheaded the creation and implementation of a comprehensive design system.
  • Ensured consistency and scalability across all design elements, fostering a cohesive user experience.
  • Proficiently utilized industry-standard tools such as Figma for design collaboration.
  • Embraced agile methodologies, participating in sprint planning, reviews, and retrospectives.
  • Collaborated seamlessly within cross-functional agile teams, adapting to changing project requirements.

User Research

  • Spearheaded user research initiatives to gain deep insights into user behaviors and needs.
  • GA4 and Hotjar for advanced analytics, extracting valuable user behavior insights.
  • Utilized various methodologies to gather qualitative and quantitative data, informing design decisions.
  • Translated research findings into actionable design solutions.

UI/UX Design

  • Crafted intuitive and engaging user interfaces for both web and mobile applications.
  • Applied responsive design principles, ensuring a seamless user experience across diverse devices.
  • Collaborated closely with cross-functional teams, including developers and product managers, to align design goals with overall project objectives.

Prototyping, Usability Testing & Feedback

  • Created wireframes, mockups, and interactive prototypes using industry-standard tools such as Figma.
  • Leveraged Maze for usability testing of interactive prototypes, refining designs before implementation.
  • Conducted usability testing to evaluate the effectiveness and efficiency of the designs.
  • Gathered user feedback and iteratively implemented design improvements.
  • Ensured continuous refinement of the user experience based on real-world user interactions.

A/B Testing

  • Implemented A/B testing methodologies to analyze and optimize design variations.
  • Leveraged data-driven insights to make informed design decisions, enhancing overall product performance.
SeatPlan Ticketing SeatMap

Design System

SeatPlan Design System
SeatPlan Design System StoryBook

User Research & Testing

SeatPlan Data 02


SeatPlan Prototyping Raw

A/B testing

SeatPlan AB Testing


SeatPlan GA4

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