UK Jewellery Retail Chain
Links of London
- The Essentials
British jewellery brand Links of London approached me to be a consultant to improve the usability of their website and to increase their conversion rates.
My first step was to rework their static designs. I added e-commerce features and revamped their user interface. By analysing and streamlining the UX I was able to make their conversion rates higher.
I was also put in charge of quality checking front-end development from a third party development team. The results were faster loading speeds, improved semantics, increased in-page SEO and higher natural organic search results.